MacroFactor is a paid-only macro tracker and diet coach from Stronger By Science Technologies. It’s simple to price because it publishes its prices and doesn’t run sales, but the App Store shows a few extra rows that confuse people. We make Calorix, a competing calorie app, so every fact on this page comes from MacroFactor’s own site, its help centre or its App Store listings, checked on October 23, 2026.
How much MacroFactor costs
MacroFactor’s pricing section lists three plans for its nutrition app (MacroFactor):
| Plan | US price | Billed |
|---|---|---|
| Monthly | $11.99 | Every month |
| Every 6 months | $47.99 | Once every 6 months (about $8 a month) |
| Yearly | $71.99 | Once a year (about $6 a month) |
Its help centre gives the same figures and adds that “Prices may vary based on your location’s exchange rate and tax requirements” (MacroFactor help). The US App Store lists the same monthly, 6-month and yearly prices.
Is there a free version, a free trial or a discount?
There’s no free version. MacroFactor’s FAQ answers “Is there a free version?” with “No, there isn’t (and will never be) a free version”, because the app is ad-free and premium-only. Its App Store description says the same: it “has a free trial, but does not offer a free subscription tier”.
The free trial is 7 days, started when you download the app from the App Store or Google Play. MacroFactor’s affiliate page says the code MFER gives “an extended, 14-day free trial” and that codes “do not impact the price after the trial ends” (MacroFactor).
There are no sales. The same page says “MacroFactor doesn’t ever run discounts or sales on subscriptions.” That’s why the two extra rows on the US App Store, an “Annual Subscription” at $59.99 and a “Monthly Subscription” at $9.99, are puzzling: MacroFactor doesn’t explain them, and Apple doesn’t say who is offered which price. Expect to pay the regular price, and check the amount the App Store shows before you confirm.
MacroFactor prices in the UK, Canada and Australia
The App Store sets local prices. These are the rows MacroFactor’s listing showed on October 23, 2026, with the plan names as listed; where a plan has two prices, Apple lists two offers.
| Plan | UK | Canada | Australia |
|---|---|---|---|
| Monthly | £10.99, £10.49 or £8.49 | CA$15.49, CA$14.99 or CA$12.49 | A$17.49 or A$14.49 |
| Every 6 months | £41.99 | CA$59.99 | A$68.99 |
| Yearly | £62.99 | CA$90.99 or CA$73.99 | A$103.99 |
| Bundle with Workouts (yearly) | £89.99 | CA$119.99 | A$149.99 |
Sources: the UK, Canadian and Australian App Store listings. In the euro countries we checked, the yearly plan was listed at €73.99. Your App Store always shows the price for your country before you confirm.
What you get for the price
Every plan unlocks the whole app; there are no feature tiers. According to MacroFactor’s product page, that includes:
- Logging: AI photo logging (“Simply snap a photo or describe your meal”), a barcode and nutrition-label scanner, a database of 1.36 million verified food entries, a recipe importer that reads a link, speech-to-text logging, and copying meals or whole days.
- Coaching: an estimate of your energy expenditure, calculated from your weight trend and the food you log, and a plan that “auto-adjusts your macro plan every week”.
- Tracking: full micronutrients, weight trend, body measurements, progress photos, steps and habit streaks.
- Privacy: no ads, and “Export your data any time”.
MacroFactor runs on iPhone, iPad, Apple Watch and Android, in English and Japanese, according to its App Store listing.
The MacroFactor Workouts bundle
MacroFactor also makes a separate training app, MacroFactor Workouts. Each app costs the same on its own, and a bundle of both costs $89.99 a year for people who started using MacroFactor on or after January 1, 2026. Nutrition subscribers from before that date get Workouts free through January 12, 2027 (MacroFactor help).
How to cancel MacroFactor
MacroFactor can’t cancel for you: “Payment details and subscription cancellations must be managed directly through your phone’s app store” (MacroFactor help).
- iPhone or iPad: Settings → your name → Subscriptions → MacroFactor → Cancel Subscription.
- Android: Google Play → your profile → Payments & subscriptions → Subscriptions → MacroFactor → Cancel subscription.
Deleting the app doesn’t cancel the subscription. If you’re on the trial, cancel at least 24 hours before it ends to avoid the first charge, as Apple advises for App Store trials.
Refunds
All MacroFactor payments go through Apple or Google. For App Store purchases, MacroFactor says it can’t issue refunds and points to Apple: sign in at reportaproblem.apple.com and choose “Request a refund” (Apple Support). For Google Play, Google refunds within 48 hours of the purchase, and MacroFactor’s support can also refund Google Play purchases (MacroFactor help).
Is MacroFactor worth it?
MacroFactor is the better choice if you want an app that acts like a coach: it estimates how much energy you actually burn from your weight trend and intake, adjusts your calories and macros every week, and does it without ads. It suits people who weigh themselves often, log carefully and like data, such as lifters running a cut or a bulk. At $71.99 a year, it costs less than MyFitnessPal Premium’s $79.99 yearly price in the app, though more than the $49.99 MyFitnessPal charges on its website (see MyFitnessPal Premium price).
It’s probably not for you if you want a free plan, only need a calorie total, or don’t want to weigh in regularly, since the adaptive targets depend on a steady weight log.
Cheaper or free alternatives
- Cronometer: a free Basic plan that includes the barcode scanner and detailed nutrients; Gold is $10.99 a month or $59.99 a year. See Cronometer price.
- MyNetDiary: a free, ad-free plan with a barcode scanner; Premium ($8.99 a month or $59.99 a year) adds adaptive targets it calls Advanced Autopilot. See MyNetDiary price.
- Lose It!: a free Basic plan; Premium is $79.99 a year. See Lose It! Premium price.
- Calorix (our app, iPhone only): free barcode lookups and 3 free AI photo scans a day; Pro costs $9.99 a month or $39.99 a year in the US after a 3-day free trial. Unlike MacroFactor, Calorix sets your targets with a published formula and updates them when your weight changes; it doesn’t estimate expenditure from your food log (how Calorix sets your target).
Weighing MacroFactor against the app many people leave? Read MacroFactor vs MyFitnessPal. For 15 apps side by side, see calorie app prices in 2026.
Change log
- October 23, 2026: page published. Prices, trial, bundle, cancellation and refunds checked on macrofactor.com, MacroFactor’s help centre and the US, UK, Canadian and Australian App Store listings.
Updated October 23, 2026
